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Welcome to my profile!
Embark on a quest with me to create wonderful new worlds and connect them with adventurous players through intuitive and visually captivating interfaces.
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Welcome to my profile!
Embark on a quest with me to create wonderful new worlds and connect them with adventurous players through intuitive and visually captivating interfaces.
Welcome to my profile!
Embark on a quest with me to create wonderful new worlds and connect them with adventurous players through intuitive and visually captivating interfaces.
Profile
Profile
Profile
Info
Info
Info
My name is Daniel Cuéllar, although my nickname in online games has always been Danyeruk (from the Japanese ダニエル) or simply Dan among friends.
Since childhood, I’ve found it easier to express my ideas and thoughts through images and drawings, so choosing a creative path as an adult felt natural.
I’m someone who enjoys sitting down to develop new ideas and connecting the dots to find thoughtful solutions to problems.
My approaches in design are primarily on User Interface design, Illustration, and Branding.
What excites me most about design is the ability to tell stories and evoke emotions through visual experiences.
Work
Work
Work
Experience
Experience
Experience
I’ve had the opportunity to work with startups that constantly challenged me to grow, alongside inspiring mentors and multidisciplinary teams.
I’m always eager to take on new, exciting challenges and continue exploring opportunities where I can learn, create and push my skills further.
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Years of Experience
Years
of Experience
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Companies & Clients
Companies
& Clients
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Projects Completed
Projects
Completed
Tropical Group Agency
Intern Graphic Designer
Junior designer at a BTL and campaign company, responsible for all graphic resources for media and projects for various companies in the city
May - August 2018
Medellín, Colombia
Tropical Group Agency
Intern Graphic Designer
Junior designer at a BTL and campaign company, responsible for all graphic resources for media and projects for various companies in the city
May - August 2018
Medellín, Colombia
BLVRD app
UI / UX Designer
Sole designer for a start-up app, responsible for shaping the user journey and evolving the existing product alongside front-end developers, while leading the full UI redesign for the upcoming 2.0 version and creating marketing assets and ad campaigns.
March - December 2022
Hannover, Germany
BLVRD app
UI / UX Designer
Sole designer for a start-up app, responsible for shaping the user journey and evolving the existing product alongside front-end developers, while leading the full UI redesign for the upcoming 2.0 version and creating marketing assets and ad campaigns.
March - December 2022
Hannover, Germany
Playt.net
UI / UX Designer
Led the UI/UX design of a competitive gaming platform, creating mockups, components, assets, and interactive prototypes while maintaining the overall structure and developing new layouts for game integrations and the website.
April 2023 - March 2026
Düsseldorf, Germany
Playt.net
UI / UX Designer
Led the UI/UX design of a competitive gaming platform, creating mockups, components, assets, and interactive prototypes while maintaining the overall structure and developing new layouts for game integrations and the website.
April 2023 - March 2026
Düsseldorf, Germany
Studies
Studies
Studies
Graphic Design & Digital Media
Graphic Design & Digital Media
Double degree Bachelor
Double degree Bachelor
HAWK
Hochschule für Angewandte Wissenschaft und Kunst
2020 - 2025
Hildesheim, Germany
Graphic Design & Digital Media
Double degree Bachelor
Graphic Design
Graphic Design
Bachelor
Bachelor
UPB
Universidad Pontificia Bolivariana
2016 - 2019
Medellín, Colombia
Graphic Design
Bachelor
Intercultural exchange
Intercultural exchange
Extra Studies
Extra Studies
East Troy
East troy Highschool, WI
2016
Wisconsin, USA
Intercultural exchange
Extra Studies
Skills
Skills
Skills
Actives
Passives
Tools
Figma
UI Design
Expert
Adobe Xd
UI Design
Expert
Framer
Website Builder
Expert
Illustrator
Vector Design
Expert
Photoshop
Bitmap Graphics
Expert
InDesign
Print and Publications
Expert
Premiere
Video Editor
Advanced
Devices
MacOS
for work
Windows
for work
Actives
Passives
Tools
Figma
UI Design
Expert
Adobe Xd
UI Design
Expert
Framer
Website Builder
Expert
Illustrator
Vector Design
Expert
Photoshop
Bitmap Graphics
Expert
InDesign
Print and Publications
Expert
Premiere
Video Editor
Advanced
Devices
MacOS
for work
Windows
for work
Featured
Featured
Featured
Works
Works
Take a look at some of the projects I’ve crafted along my journey.
Take a look at some of the projects I’ve crafted along my journey.
BLVRD 2.0
The goal of this project was to enhance the app’s current and new features, as well as to improve not only the look and feel but also the overall structure of the user interface and the user journey, in order to increase the conversion rate.
Clash Paradise
Clash Paradise is an online platform where you can put your skills to the test in fun casual games and win real money.
Hermes app
This project involves an aerial delivery service using drones. It is operated via an app and also features interactive videos that allow users to see through the drone's camera.
Ser Vivo
“Ser vivo” was an initiative aimed at putting an end to the “get-rich-quick” mentality, which seeks to achieve one's own goals without regard for others' well-being, stepping on others in the process.
BLVRD 2.0
The goal of this project was to enhance the app’s current and new features, as well as to improve not only the look and feel but also the overall structure of the user interface and the user journey, in order to increase the conversion rate.
Clash Paradise
Clash Paradise is an online platform where you can put your skills to the test in fun casual games and win real money.
Hermes app
This project involves an aerial delivery service using drones. It is operated via an app and also features interactive videos that allow users to see through the drone's camera.
Ser Vivo
“Ser vivo” was an initiative aimed at putting an end to the “get-rich-quick” mentality, which seeks to achieve one's own goals without regard for others' well-being, stepping on others in the process.
BLVRD 2.0
The goal of this project was to enhance the app’s current and new features, as well as to improve not only the look and feel but also the overall structure of the user interface and the user journey, in order to increase the conversion rate.
Clash Paradise
Clash Paradise is an online platform where you can put your skills to the test in fun casual games and win real money.
Hermes app
This project involves an aerial delivery service using drones. It is operated via an app and also features interactive videos that allow users to see through the drone's camera.
Ser Vivo
“Ser vivo” was an initiative aimed at putting an end to the “get-rich-quick” mentality, which seeks to achieve one's own goals without regard for others' well-being, stepping on others in the process.
BLVRD 2.0
The goal of this project was to enhance the app’s current and new features, as well as to improve not only the look and feel but also the overall structure of the user interface and the user journey, in order to increase the conversion rate.
Clash Paradise
Clash Paradise is an online platform where you can put your skills to the test in fun casual games and win real money.
Hermes app
This project involves an aerial delivery service using drones. It is operated via an app and also features interactive videos that allow users to see through the drone's camera.
Ser Vivo
“Ser vivo” was an initiative aimed at putting an end to the “get-rich-quick” mentality, which seeks to achieve one's own goals without regard for others' well-being, stepping on others in the process.
Recomendations
Recomendations
Recomendations
Ari Berzenjie
BLVRD CEO
"Herr Cardona erledigte seine Aufgaben stets selbstständig mit äußerster Sorgfalt und Genauigkeit. Er verfügt über ein umfassendes Fachwissen, mit dessen Hilfe sie auch anspruchsvolle Aufgaben sehr erfolgreich löst"
2022
Christoph Altmann
3D-Artist & Game Designer
"highly committed, do excellent work, and have always been very friendly. I would have liked to continue working with him"
2026
Ari Berzenjie
BLVRD CEO
"Herr Cardona erledigte seine Aufgaben stets selbstständig mit äußerster Sorgfalt und Genauigkeit. Er verfügt über ein umfassendes Fachwissen, mit dessen Hilfe sie auch anspruchsvolle Aufgaben sehr erfolgreich löst"
2022
Christoph Altmann
3D-Artist & Game Designer
"highly committed, do excellent work, and have always been very friendly. I would have liked to continue working with him"
2026